He wasn’t sure at first, he couldn’t quite believe it was
true. It had been a recurring half thought, often revisited until finally he
decided to try and make it – and it worked. It was a revolutionary new kind of
door lock giving much stronger security to the home.
He had refined it, improved it and now he was ready for investment. Sadly, despite programmes such as Dragons Den and constant adverts via facebook and other social media showing the willingness of banks and government to invest, no one had bitten. The one piece of advice he had taken away was to pilot the idea. He needed to test the market but with little to invest in a major advertising campaign the question was how.
He had refined it, improved it and now he was ready for investment. Sadly, despite programmes such as Dragons Den and constant adverts via facebook and other social media showing the willingness of banks and government to invest, no one had bitten. The one piece of advice he had taken away was to pilot the idea. He needed to test the market but with little to invest in a major advertising campaign the question was how.
It was the Thursday morning that the local listings magazine
came through the door. He was flicking through it when he saw the small box
saying ‘advertisers wanted’. He had sent the email and arranged a meeting with
the owner before his tea had properly brewed.
Two days later the deal was. The owner would place the
advertising for free for a percentage on sales, the door lock had a new name
and a partnership was formed between himself and the listings magazine. Five
days later the magazine was published with a prominent feature on home security
and a new innovation from ……….
SureLock Homes and What’s On
‘Revolutionary my dear’
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